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Image of Gabby Cohen, Chief Brand Officer, Aspen One

Gabby Cohen

Chief Brand Officer, Aspen One

Gabby is the CBO of Aspen One and oversees brand development, marketing, and strategy for Aspen One’s three business units; Aspen Snowmass, Aspen Hospitality and ASPENX. Gabby joined Aspen One from her role as Global Head of Brand & Communications at Harry’s Inc., where she was responsible for launching new brands (Flamingo & Headquarters), corporate communications, and building a brand marketing practice across the Harry’s Inc. portfolio. Cohen was critical in the launch of Harry’s first women’s brand Flamingo and the acquisition and integration of the all-body-deodorant company Lume.   

Prior to Harry’s, Gabby was the Chief Brand Officer at Rent the Runway where she helped scale the company’s subscription business from thirty to nearly ninety percent of the business. Before Rent the Runway, Cohen spent nearly eight years at SoulCycle where she was the Senior Vice President of Public Relations and Brand Strategy from 2010 –2018. Cohen was responsible for scaling the brand from a 4-studio, regional boutique fitness business to a global brand with over 100 locations in the US, Canada and the UK.   

A native New Yorker, Gabby fell in love with the mountains when she worked for Club Med in Crested Butte. Cohen is an adjunct professor at NYU, has a BFA in Drama from Syracuse and an MS in Marketing from NYU and is on the Board of Mack Weldon and World Springs.