Jeff Toscano is the Chief Executive Officer of Aspen Hospitality where he leads the growing portfolio of The Little Nell and Limelight brands.   

Jeff brings three decades of experience in the luxury lifestyle market and is known for his ability to create, manage, and scale a variety of assets. He has worked deeply with hotel management teams, ownership groups, and developers to innovate and execute unique premium hotel concepts and experiences. An entrepreneurial executive, Jeff has a proven track record of transforming organizations and growing properties into top-rated brands known for exceptional customer experiences and strong operational performance.

Toscano has experience leading at all levels—from his early days within properties, as a general manager of several hotels, to opening a number of hotels, to building and leading broad portfolios of assets. Most recently he served as EVP of Luxury & Lifestyle Hotels at Highgate. In that role Jeff managed the strategy and operations for 31 hotels with 8,000+ rooms, generating ~$1 billion in annual revenue. Jeff has also held executive roles at Hyatt Hotels Corporation, Davidson Hotels & Resorts, Two Roads Hospitality, Denihan Hospitality Group, and Starwood Hotels & Resorts. He has led a number of high-profile projects such as The Surrey NYC, The Beekman NYC, Ventana Big Sur, and Carmel Valley Ranch. Jeff holds a General Managers Program certification from Cornell University and a Bachelor of Science in Hospitality & Institutional Management from Purdue University.