Aspen One and Audi Expand Partnership Across Entire Limelight Hotels Portfolio

• Audi is the Official Automotive Partner of Aspen One’s full hospitality portfolio, including new Limelight properties in Boulder, Denver, Colo. and Mammoth, Ca.
• Properties to feature the Audi Experience Program, offering guest access to Audi’s premium fleet for local excursions curated by Limelight Hotels’ Adventure Architects program
• Audi and Aspen One mark 19 years of delivering high-performance experiences in Colorado, a premiere North American destination

ASPEN, Colo./RESTON, Va.– [Sept. 30, 2025] – Audi of America and Aspen One proudly announce the expansion of their 19-year partnership to include the entire Limelight Hotels portfolio. The partnership now includes Limelight Aspen, Limelight Snowmass, Limelight Ketchum, Limelight Denver, the new Limelight Boulder, which opened in August, and Limelight Mammoth, scheduled to debut in December. Each property will offer guests exclusive access to the Audi Experience Program, a signature amenity offering across the larger Limelight Hotels portfolio.

“This exciting next chapter in our relationship with Audi reflects a shared commitment to guest-centric innovation,” said John Rigney, Chief Business Development Officer at Aspen One. “With the openings of Limelight Boulder and Limelight Mammoth, Aspen One and Audi are proud to offer a compelling opportunity for guests to participate in the Experience Program, reinforcing our mutual values around sustainability, thoughtful design, and premium experience.”

The Audi Experience Program complements Limelight Hotels’ focus on adventure and community connection. During their stay, Limelight Hotel guests enjoy access to a full range of Audi vehicles to explore nearby destinations. Each location also offers Audi courtesy vehicles for guest pickup and drop-off from local airports or transportation centers.

To enhance the Experience Program, Limelight Hotels offers access to the signature in-house Adventure Architects program. Available exclusively to guests who book directly, the Adventure Architects team is comprised of local destination experts who curate personalized itineraries showcasing the unique character of each location with everything from recommendations for hiking and biking trails, cultural happenings and more.

Since 2007, Audi and Aspen One have built a partnership rooted in performance and discovery. What began with vehicle support for Aspen Snowmass’s four mountains and two mountain clubs has grown to include six hotels and a range of year-round activations. Today, Audi provides house vehicles and curated driving experiences for guests at all Limelight properties and The Little Nell, while continuing to sponsor key winter events like Aspen Gay Ski Week and the Audi FIS World Ski Championships. The partnership connects Audi with a growing segment of adventure-seekers and expands opportunities for guests to explore the region in new ways.

Limelight Boulder is now open as the largest all-electric hotel in the country, and Limelight Mammoth will also operate entirely on electricity.