Aspen One Announces First East Coast Limelight Hotel Property, Limelight Charleston, Set To Open in 2028

Limelight Charleston to Feature Hotel and Residences in Historic Downtown, Marking the Brand’s First East Coast Property and Seventh Location Overall

CHARLESTON, S.C. – July 1, 2025 – Aspen One, parent company of world-class brands including Aspen Snowmass, The Little Nell, Limelight Hotels, and Aspen Collection, is excited to announce the latest addition to its rapidly-growing Limelight Hotels brand. This new venture, set to open in 2028, will feature both a hotel and branded residential project located in Charleston, South Carolina. This marks the Limelight brand’s first property on the East Coast, and it will be located at 306 King Street and 86 Society Street in the core of Charleston’s historic district, near the College of Charleston. Limelight Charleston will be another remarkable hotel within the Limelight portfolio, which includes locations in the most desirable places across the country, within premium, high-barrier-to-entry, leisure markets.

The 50-room Limelight Charleston will include the brand’s quintessential “living room” – a gathering place and community destination featuring dynamic programming for locals and guests alike – and its celebrated, design-forward approach to development. The mixed-use project will feature a restaurant, bar, rooftop pool and dining, meeting spaces, 16 private residences, and a parking garage.

This new property is being developed in partnership with Category Company. Limelight’s expansion to Charleston will mark the brand’s seventh location. The modern hotel and residences will join others within the Limelight portfolio in Aspen, Snowmass, Denver, and Ketchum, with two more hotels slated to open this year: Limelight Boulder (opening late summer in Boulder, Colo.); and Limelight Mammoth (opening this winter in Mammoth, Calif.). While the company has taken a measured approach to growth, focusing exclusively on top markets, the brand has grown from three open locations as of early 2023, to seven open or in-development locations. Each property is known for being in the best location within their respective markets.

“Expanding the Limelight brand to Charleston is a milestone moment for us, and the Limelight brand brings a differentiated experience to this historic, ever-growing, and dynamic community,” said Jeff Toscano, CEO of Aspen Hospitality.  “The continued growth of Limelight Hotels in a thoughtful, intentional way brings authentic connections to the country’s most interesting and exciting destinations. Embarking on this development in such a great location within Charleston is a moment worth celebrating, especially as we continue to build a portfolio that pairs beautiful design with a sense of adventure.”

“Aspen Hospitality and Category complement each other perfectly,” said Daniel Pourbaba, Founder & Chief Executive of Category Company. “Our partnership represents a shared desire to create a first-class property in Charleston—one that honors the city’s character and storied architecture, and that can become a genuine part of the community’s fabric for generations to come.”